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The Pursuit of Creating Value: Best Practice #3 – What do you offer that is different from your competitors?

A few years ago I was exhibiting at a trade show where there were other translation companies exhibiting their businesses. A gentleman came to my booth to ask me what I was selling. I started my selling conversation by sharing with him my well-prepared elevator speech and telling him of the excellent quality and state-of-the[…]

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The Pursuit of Creating Value: Best Practices #1 – Seek Your Client’s Opinion

A lot of solopreneurs and small businesses fall short when it comes to client retention. In today’s economy it is extremely important to maintain those clients that already know the value of our product or service. It costs less to keep a client than to get a new one.  The ongoing pursuit of value is[…]