competitor-reporting-image

The Pursuit of Creating Value: Best Practice #3 – What do you offer that is different from your competitors?

A few years ago I was exhibiting at a trade show where there were other translation companies exhibiting their businesses. A gentleman came to my booth to ask me what I was selling. I started my selling conversation by sharing with him my well-prepared elevator speech and telling him of the excellent quality and state-of-the[…]

Respect Ethics Honest Integrity Signpost Means Good Qualities

The Pursuit of Creating Value: Best Practices #2 – Ethics Really Matter

The Oxford English dictionary defines ethics as “the moral principles governing or influencing conduct.” In all communities, societies, organizations and cultures there are prescriptions and prohibitions that define morality. Each community has its mandated, prohibited, laudable and reprehensible actions.  When we become part of a larger community, the extent of our obligations and prohibitions expands.[…]

google-yourself

Google Yourself Often

Your clients and prospects will most likely be conducting an online search of you before even considering your services. What will they find when they Google your name or business? Something as simple and silly as an embarrassing photograph or a personal twitter account that shows you acting unprofessionally can be enough to immediately turn[…]