Our training programs are specially designed to help translators and translation company owners attain new job skills, update old skills, change their outlook and behavior, develop positive relationships and identify long-term goals to aid in the growth of their language business.
Latitudes coaching programs are specifically tailored to help you achieve heights in your language business that you would be unlikely to obtain on your own. Through a guided process, our growth coaching approach instills best practices and leadership competencies along with a laser focus on taking action and getting to results.
Latitudes consulting services are focused on results. We work with you on strategy, planning and problem solving, and help you develop business and marketing skills and knowledge to leverage your time and money to create your next-level translation business.
Hi there! This is Marcela Arenas, founder of Latitudes Training, Coaching & Consulting. Since 2009 we have helped lots of translators and LSPs grow their businesses consistently and effectively.
From marketing strategies, personal and corporate branding techniques, freelance-to-language company transitioning tips and best customer service practices for language service providers to customer satisfaction assessments, our goal is one: to provide everything you need to know so you can grow your language business consistently and effectively.
YEARS IN THE LANGUAGE INDUSTRY
PERCENTAGE OF SATISFIED CLIENTS
YEARS OF GLOBAL MARKETING AND BUSINESS EXPERTISE
ABOUT THE FOUNDER
Marcela Arenas, MBA
Marcela Arenas, MBA, is a globally expert entrepreneurial marketing and business coach and consultant with over 30 years of experience, who is passionate about helping others succeed. Through her enthusiastic and high-energy approach, she partners with translators, solopreneurs, entrepreneurs, and small business owners around the world as well as professionals from culturally diverse backgrounds to help them discover their unique skills and strengths. Her goal is to equip them with the tools to effectively communicate their value to attract more clients, expand their services, look for new opportunities, and develop their own brand in local markets or the international arena.
THE PURSUIT OF CREATING VALUE: BEST PRACTICE #3 – WHAT DO YOU OFFER THAT IS DIFFERENT FROM YOUR COMPETITORS?
A few years ago I was exhibiting at a trade show where there were other translation companies exhibiting their businesses. A gentleman came to my booth to ask me what I was selling. I started my selling conversation by sharing with him my well-prepared elevator speech and telling him of the excellent quality and state-of-the[…]
The Oxford English dictionary defines ethics as “the moral principles governing or influencing conduct.” In all communities, societies, organizations and cultures there are prescriptions and prohibitions that define morality. Each community has its mandated, prohibited, laudable and reprehensible actions. When we become part of a larger community, the extent of our obligations and prohibitions expands.[…]
In honor of all those language professionals around the world who help bridge the gap of language and culture, we created this video just for you. We hope you enjoy the video and let the world know how important you are to bring cultures together! Happy International Translation Day!
A lot of solopreneurs and small businesses fall short when it comes to client retention. In today’s economy it is extremely important to maintain those clients that already know the value of our product or service. It costs less to keep a client than to get a new one. The ongoing pursuit of value is[…]
Your clients and prospects will most likely be conducting an online search of you before even considering your services. What will they find when they Google your name or business? Something as simple and silly as an embarrassing photograph or a personal twitter account that shows you acting unprofessionally can be enough to immediately turn[…]