Google Yourself Often

Your clients and prospects will most likely be conducting an online search of you before even considering your services. What will they find when they Google your name or business? Something as simple and silly as an embarrassing photograph or a personal twitter account that shows you acting unprofessionally can be enough to immediately turn off your prospects and make them look elsewhere. So be sure that, when your name is Googled, nothing embarrassing or unprofessional appears in the results. If something incriminating does come up, do whatever you can to make it private or take it off the Internet. Take this Googling approach one step further and create amazing, compelling content that appears at the very top of the results page. This is called search engine optimization and can be extremely beneficial to your brand.

About Marcela Reyes, MBA information

Marcela Reyes is a globally expert entrepreneurial marketing and business coach and consultant with over 20 years of experience in the language industry. Through her enthusiastic and high-energy approach, she partners with language service providers around the world to help them discover their unique skills and strengths. Her goal is to equip them with the tools to effectively communicate their value to attract more clients, expand their services, look for new opportunities, and develop their own brand in local markets or the international arena. She holds an MBA in marketing, is a Blue Ocean Strategy Certified Practitioner, is an internationally known speaker and frequently published author.

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