A few years ago I was exhibiting at a trade show where there were other translation companies exhibiting their businesses. A gentleman came to my booth to ask me what I was selling. I started my selling conversation by sharing with him my well-prepared elevator speech and telling him of the excellent quality and state-of-the[…]
The Oxford English dictionary defines ethics as “the moral principles governing or influencing conduct.” In all communities, societies, organizations and cultures there are prescriptions and prohibitions that define morality. Each community has its mandated, prohibited, laudable and reprehensible actions. When we become part of a larger community, the extent of our obligations and prohibitions expands.[…]
In honor of all those language professionals around the world who help bridge the gap of language and culture, we created this video just for you. We hope you enjoy the video and let the world know how important you are to bring cultures together! Happy International Translation Day!
A lot of solopreneurs and small businesses fall short when it comes to client retention. In today’s economy it is extremely important to maintain those clients that already know the value of our product or service. It costs less to keep a client than to get a new one. The ongoing pursuit of value is[…]
Your clients and prospects will most likely be conducting an online search of you before even considering your services. What will they find when they Google your name or business? Something as simple and silly as an embarrassing photograph or a personal twitter account that shows you acting unprofessionally can be enough to immediately turn[…]